• Top Ten Social Media Marketing Tips

    Top Ten Social Media Marketing Tips

    1. Research Your Audience Success with social media marketing comes from targeting the right audience. If you want ROI, engaging with your audience is essential. You need to understand who your target audience is. Without this understanding, you won’t know what their needs and wants are. No matter how great your content is, if you don’t target the right audience your social media marketing plan won’t work. Researching and understanding your target audience is one of the most crucial social media marketing tasks. Perhaps your social media posts are generating a lot of publicity but you may not be converting this to leads or direct sales purely because you’re creating…

  • Amplify Global’s 2020 Facebook & Instagram Image & Video Size Guide

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    Every year, if not twice a year, the powers that be at Facebook Inc. decide to change the acceptable dimensions for images and videos. As is the case with all things in modern marketing, it seems the “standards” have constantly changing goalposts. It is, for this reason, Amplify Global has launched its annual (or bi-annual), “Facebook and Instagram Image and Video Size Guide”. Hopefully, this helps some of you produce images and videos that perfectly satisfy the social media juggernaut’s media guidelines and your posts are never again cut-off or blurry. At the bottom of this article, you’ll also find that we’ve uploaded a handy downloadable PDF for you to…

  • The Sales & Marketing Tech Bible For Modern Real Estate

    Sales and Marketing Tech Bible For Modern Real Estate

    Are you ready for what’s next? Over the last few years I’ve noticed there are a lot of agencies that require help when it comes to prop-tech. Their systems and procedures are in need of a modern tune-up. Not necessarily in understanding they need these things but more in working out how to properly implement them. This article titled, “The Sales & Marketing Tech Bible For Modern Real Estate” was written because I believe the various systems and procedures listed here should make up the basis for any modern real estate agency to succeed in 2020 and beyond. Without these things in place you just won’t be competitive. Throughout the…

  • Cause & Effect

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    April 2020 – A Personal Account It’s clear that for every negative change being thrust upon us in this unsure world, there is also a positive one. It’s simple cause & effect at play. It’s almost the end of April and I’ve taken a step back from my role as Head of Innovation & Marketing for a mid-sized independent real estate agency in Sydney due to the impact Corona Virus is having on the business. Not by choice, mind you – they’re absolutely terrified about what might happen if this lock-down scenario continues for much longer or worse still, gets more strict than it already is. Can I blame them?…

  • Small Business Response to Covid-19

    In Australia, our response to the possible threats of Covid-19 was relatively swift and decisive. Over a series of days and weeks, we saw the full and partial shut-down of entire industries. To make it through the epidemic, here’s our essential guide to a Small Business Response to Covid-19… Traditional “bricks & mortar” businesses could no longer rely on foot traffic to fill their store fronts. Real estate agencies weren’t allowed to hold open home inspections or auctions. Hospitality-based businesses were forced to provide take-away only or shut their doors entirely. Small businesses everywhere must focus their efforts online to survive, and in a post-covid world, it’s these businesses that…