• 10 REASONS WHY MARKETING IS KEY TO YOUR BUSINESS’ SUCCESS

    10 Reasons Marketing Is Key To Your Business Success

    Often business’ don’t fully understand what marketing does for it. They see money being spent and, especially when it comes to branding, no direct return on investment. This is, however, somewhat short-sighted when it comes to understanding the positive impact marketing has on a business. If you’ve ever had any doubts, read on to understand 10 reasons why marketing is key to your business success… 1. Make More Sales If your marketing campaigns are doing their job properly, your sales will increase. The more people that know your business exists, the more likely you are to gain customers. 2. Increase Awareness Raising awareness plants your business’s brand, its product, and…

  • The Sales & Marketing Tech Bible For Modern Real Estate

    Sales and Marketing Tech Bible For Modern Real Estate

    Are you ready for what’s next? Over the last few years I’ve noticed there are a lot of agencies that require help when it comes to prop-tech. Their systems and procedures are in need of a modern tune-up. Not necessarily in understanding they need these things but more in working out how to properly implement them. This article titled, “The Sales & Marketing Tech Bible For Modern Real Estate” was written because I believe the various systems and procedures listed here should make up the basis for any modern real estate agency to succeed in 2020 and beyond. Without these things in place you just won’t be competitive. Throughout the…

  • Cause & Effect

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    April 2020 – A Personal Account It’s clear that for every negative change being thrust upon us in this unsure world, there is also a positive one. It’s simple cause & effect at play. It’s almost the end of April and I’ve taken a step back from my role as Head of Innovation & Marketing for a mid-sized independent real estate agency in Sydney due to the impact Corona Virus is having on the business. Not by choice, mind you – they’re absolutely terrified about what might happen if this lock-down scenario continues for much longer or worse still, gets more strict than it already is. Can I blame them?…

  • Novel Corona Virus (Covid-19) Infographic

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    In this age of low attention spans and bombardment of information, people generally prefer to absorb data told through a visual medium. Enter the concept of infographics. Marketers around the world have been using these for a few years now and you’ll see them pop up everywhere from the nightly news through to billboards, on social media and in magazines. I thought it might be a good idea to showcase what an infographic is with a relevant topic for 2020 and so created the Corona Virus (Covid-19) Infographic. Infographics get the point across with minimal text and maximum visual impact. They can be tricky to design but at Amplify Global,…