• 10 REASONS WHY MARKETING IS KEY TO YOUR BUSINESS’ SUCCESS

    10 Reasons Marketing Is Key To Your Business Success

    Often business’ don’t fully understand what marketing does for it. They see money being spent and, especially when it comes to branding, no direct return on investment. This is, however, somewhat short-sighted when it comes to understanding the positive impact marketing has on a business. If you’ve ever had any doubts, read on to understand 10 reasons why marketing is key to your business success… 1. Make More Sales If your marketing campaigns are doing their job properly, your sales will increase. The more people that know your business exists, the more likely you are to gain customers. 2. Increase Awareness Raising awareness plants your business’s brand, its product, and…

  • How Do I Market My Business?

    How Do I Market My Business - The 7 Ps Marketing Mix

    The 7 Ps – Marketing Mix There are usually three questions we’re asked first at Amplify Global: 1. How do I market my business? 2. What does it cost to market my business? 3. How quickly will I see a return on my investment? In this article, we aim to give you an insight into how we go about getting answers to the first question, “How do I market my business?”. The mediums we use to marketing a product or service in the 2020s is very different to what we used in years gone by, yet the fundamental basis of HOW we market have remained the same for over 60…

  • Cause & Effect

    Cause & Effect Cover 900px

    April 2020 – A Personal Account It’s clear that for every negative change being thrust upon us in this unsure world, there is also a positive one. It’s simple cause & effect at play. It’s almost the end of April and I’ve taken a step back from my role as Head of Innovation & Marketing for a mid-sized independent real estate agency in Sydney due to the impact Corona Virus is having on the business. Not by choice, mind you – they’re absolutely terrified about what might happen if this lock-down scenario continues for much longer or worse still, gets more strict than it already is. Can I blame them?…

  • Small Business Response to Covid-19

    In Australia, our response to the possible threats of Covid-19 was relatively swift and decisive. Over a series of days and weeks, we saw the full and partial shut-down of entire industries. To make it through the epidemic, here’s our essential guide to a Small Business Response to Covid-19… Traditional “bricks & mortar” businesses could no longer rely on foot traffic to fill their store fronts. Real estate agencies weren’t allowed to hold open home inspections or auctions. Hospitality-based businesses were forced to provide take-away only or shut their doors entirely. Small businesses everywhere must focus their efforts online to survive, and in a post-covid world, it’s these businesses that…