• 5 Essential Tips For Email Marketing

    5 Essential Email Marketing Tips

    Email marketing has been around for decades now and a lot of companies send regular communication to their databases. Unfortunately, there are still a lot of businesses making basic email marketing mistakes that are losing them customers or, even worse, their recipients are just deleting emails before even looking at them, creating an entire database of “ghost recipients”. For some, these 5 essential tips for marketing may seem super obvious. However, through our experience at Amplify Global, we’ve seldom come across a small-to-medium sized business that ticks three out of the five boxes, let alone all five. Customers are getting savvier. In this Information Age, it’s really important to offer…

  • Top Ten Social Media Marketing Tips

    Top Ten Social Media Marketing Tips

    1. Research Your Audience Success with social media marketing comes from targeting the right audience. If you want ROI, engaging with your audience is essential. You need to understand who your target audience is. Without this understanding, you won’t know what their needs and wants are. No matter how great your content is, if you don’t target the right audience your social media marketing plan won’t work. Researching and understanding your target audience is one of the most crucial social media marketing tasks. Perhaps your social media posts are generating a lot of publicity but you may not be converting this to leads or direct sales purely because you’re creating…

  • How Do I Market My Business?

    How Do I Market My Business - The 7 Ps Marketing Mix

    The 7 Ps – Marketing Mix There are usually three questions we’re asked first at Amplify Global: 1. How do I market my business? 2. What does it cost to market my business? 3. How quickly will I see a return on my investment? In this article, we aim to give you an insight into how we go about getting answers to the first question, “How do I market my business?”. The mediums we use to marketing a product or service in the 2020s is very different to what we used in years gone by, yet the fundamental basis of HOW we market have remained the same for over 60…

  • Amplify Global’s 2020 Facebook & Instagram Image & Video Size Guide

    Amplify Global Facebook And Instagram Size Guide 900x900px

    Every year, if not twice a year, the powers that be at Facebook Inc. decide to change the acceptable dimensions for images and videos. As is the case with all things in modern marketing, it seems the “standards” have constantly changing goalposts. It is, for this reason, Amplify Global has launched its annual (or bi-annual), “Facebook and Instagram Image and Video Size Guide”. Hopefully, this helps some of you produce images and videos that perfectly satisfy the social media juggernaut’s media guidelines and your posts are never again cut-off or blurry. At the bottom of this article, you’ll also find that we’ve uploaded a handy downloadable PDF for you to…

  • Novel Corona Virus (Covid-19) Infographic

    Corona Virus Infographic Cover 900px

    In this age of low attention spans and bombardment of information, people generally prefer to absorb data told through a visual medium. Enter the concept of infographics. Marketers around the world have been using these for a few years now and you’ll see them pop up everywhere from the nightly news through to billboards, on social media and in magazines. I thought it might be a good idea to showcase what an infographic is with a relevant topic for 2020 and so created the Corona Virus (Covid-19) Infographic. Infographics get the point across with minimal text and maximum visual impact. They can be tricky to design but at Amplify Global,…