• The Sales & Marketing Tech Bible For Modern Real Estate

    Sales and Marketing Tech Bible For Modern Real Estate

    Are you ready for what’s next? Over the last few years I’ve noticed there are a lot of agencies that require help when it comes to prop-tech. Their systems and procedures are in need of a modern tune-up. Not necessarily in understanding they need these things but more in working out how to properly implement them. This article titled, “The Sales & Marketing Tech Bible For Modern Real Estate” was written because I believe the various systems and procedures listed here should make up the basis for any modern real estate agency to succeed in 2020 and beyond. Without these things in place you just won’t be competitive. Throughout the…

  • Cause & Effect

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    April 2020 – A Personal Account It’s clear that for every negative change being thrust upon us in this unsure world, there is also a positive one. It’s simple cause & effect at play. It’s almost the end of April and I’ve taken a step back from my role as Head of Innovation & Marketing for a mid-sized independent real estate agency in Sydney due to the impact Corona Virus is having on the business. Not by choice, mind you – they’re absolutely terrified about what might happen if this lock-down scenario continues for much longer or worse still, gets more strict than it already is. Can I blame them?…