• Cause & Effect

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    April 2020 – A Personal Account It’s clear that for every negative change being thrust upon us in this unsure world, there is also a positive one. It’s simple cause & effect at play. It’s almost the end of April and I’ve taken a step back from my role as Head of Innovation & Marketing for a mid-sized independent real estate agency in Sydney due to the impact Corona Virus is having on the business. Not by choice, mind you – they’re absolutely terrified about what might happen if this lock-down scenario continues for much longer or worse still, gets more strict than it already is. Can I blame them?…

  • Novel Corona Virus (Covid-19) Infographic

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    In this age of low attention spans and bombardment of information, people generally prefer to absorb data told through a visual medium. Enter the concept of infographics. Marketers around the world have been using these for a few years now and you’ll see them pop up everywhere from the nightly news through to billboards, on social media and in magazines. I thought it might be a good idea to showcase what an infographic is with a relevant topic for 2020 and so created the Corona Virus (Covid-19) Infographic. Infographics get the point across with minimal text and maximum visual impact. They can be tricky to design but at Amplify Global,…