If you’re searching for the latest Facebook and Instagram image sizes for 2026, you’ve come to the right place. Every year (and sometimes several times a year), Meta updates its recommended image dimensions, video specifications, aspect ratios and advertising requirements. What looked perfect last year can suddenly appear blurry, cropped or poorly positioned today.
That’s why we’ve created this 2026 guide. Inside you’ll find the latest recommended dimensions for Facebook and Instagram feed posts, Stories, Reels, carousel posts, profile images, cover photos and Meta advertising, along with practical design tips and safe zones to help your content look professional across every placement.
Whether you’re creating organic content, managing multiple brands or running paid advertising campaigns, using the correct image and video sizes will improve presentation, reduce unwanted cropping, and help maximise engagement.
At the end of this article, you’ll also find a downloadable image that you can keep for quick reference.
While Meta supports numerous image dimensions, most businesses can cover almost every placement using just three master templates.
| Purpose | Recommended Size | Aspect Ratio |
|---|---|---|
| Feed Posts & Feed Ads | 1080 × 1350 px | 4:5 |
| Stories & Reels | 1080 × 1920 px | 9:16 |
| Carousel Posts & Carousel Ads | 1080 × 1080 px | 1:1 |
Designing with these three sizes dramatically reduces your workload while ensuring your content looks professional across both Facebook and Instagram.
Recommended
Also supported:
Recommended
For best results, avoid placing important text or logos near the very top or bottom of the frame.
Recommended safe area:
Use the same safe zones as Reels to prevent interface elements from covering your content.
Displayed as a circle.
Best performing size:
Also supported:
Each card:
Recommended:
Also supported:
Portrait posts generally occupy more screen space and attract greater engagement than square images.
For the cleanest appearance, use the same dimensions across every carousel card.
Keep important elements away from the top and bottom of the screen to avoid being hidden behind captions, profile information or action buttons.
Use the same design principles as Reels.
Displayed as a circle.
Although Reels display in a vertical format, Instagram crops thumbnails inside your profile grid.
Keep logos, faces and headlines centred so they remain visible after cropping.
Recommended:
Recommended:
or
For the highest quality uploads:
Format
Resolution
Maximum File Size
One of the biggest mistakes businesses make is placing important content where Meta overlays its own interface.
To avoid logos, headlines or calls-to-action being hidden, leave approximately:
Avoid placing:
inside these areas.
One of the biggest mistakes businesses make is trying to create a different graphic for every single placement.
Fortunately, that’s no longer necessary.
For almost every Facebook and Instagram campaign in 2026, we recommend creating just three master templates:
1080 × 1350 px (4:5)
Perfect for:
1080 × 1920 px (9:16)
Perfect for:
1080 × 1080 px (1:1)
Perfect for:
This simple workflow saves countless hours while ensuring your content remains sharp, professional and correctly displayed across Meta’s ever-changing ecosystem.
Here it is, the Facebook & Instagram Image & Video Size Guide (2026 Edition):
Knowing the correct dimensions is only half the battle. Great social media content also requires strong design, compelling copy, strategic messaging and a clear understanding of your audience.
If you’d like professionally designed Canva templates, ongoing social media management or high-performing Meta advertising campaigns, get in touch with Amplify Global. We’ll help ensure every post you publish looks fantastic, reaches the right audience and drives real business results.
