• How To Write Posts That Will Engage

    blog-headlines-on-computer

    It takes a lot of time and effort to write great posts that will engage your audience. You can spend hours crafting the perfect piece but your entire strategy can be let down if you fail just one super important element: the Headline. Put simply, if your headline doesn’t attract your audience’s initial interest then people won’t click. They’ll just flick past your post. No click generally means people aren’t reading that post you spent time writing. The ONLY way to get them reading and engaging is to write a kick-ass headline that draws them into the first paragraph which then keeps them hooked to continue reading. The last thing…

  • What is Semiotics?

    Semiotics the study of symbols hieroglyphics

    Semiotics. Sounds kinda fancy and maybe a little intriguing yeah? If you’ve never heard of what Semiotics is then it’s likely you haven’t done marketing at Uni – this is where you’re most likely to learn about this term. Don’t let that deter you from reading on though, because this is something you could very well end up using when developing your brand, creating social media content or any form of advertising really. So, what is Semiotics? In it’s most straight-forward form, Semiotics is the study of how the “meaning of something” is created and communicated. It’s the study of signs and symbols and how we interpret them. Why is…