• What is Semiotics?

    Semiotics the study of symbols hieroglyphics

    Semiotics. Sounds kinda fancy and maybe a little intriguing yeah? If you’ve never heard of what Semiotics is then it’s likely you haven’t done marketing at Uni – this is where you’re most likely to learn about this term. Don’t let that deter you from reading on though, because this is something you could very well end up using when developing your brand, creating social media content or any form of advertising really. So, what is Semiotics? In it’s most straight-forward form, Semiotics is the study of how the “meaning of something” is created and communicated. It’s the study of signs and symbols and how we interpret them. Why is…