• What is Semiotics?

    Semiotics the study of symbols hieroglyphics

    Semiotics. Sounds kinda fancy and maybe a little intriguing yeah? If you’ve never heard of what Semiotics is then it’s likely you haven’t done marketing at Uni – this is where you’re most likely to learn about this term. Don’t let that deter you from reading on though, because this is something you could very well end up using when developing your brand, creating social media content or any form of advertising really. So, what is Semiotics? In it’s most straight-forward form, Semiotics is the study of how the “meaning of something” is created and communicated. It’s the study of signs and symbols and how we interpret them. Why is…

  • 5 Essential Tips For Email Marketing

    5 Essential Email Marketing Tips

    Email marketing has been around for decades now and a lot of companies send regular communication to their databases. Unfortunately, there are still a lot of businesses making basic email marketing mistakes that are losing them customers or, even worse, their recipients are just deleting emails before even looking at them, creating an entire database of “ghost recipients”. For some, these 5 essential tips for marketing may seem super obvious. However, through our experience at Amplify Global, we’ve seldom come across a small-to-medium sized business that ticks three out of the five boxes, let alone all five. Customers are getting savvier. In this Information Age, it’s really important to offer…

  • The Sales & Marketing Tech Bible For Modern Real Estate

    Sales and Marketing Tech Bible For Modern Real Estate

    Are you ready for what’s next? Over the last few years I’ve noticed there are a lot of agencies that require help when it comes to prop-tech. Their systems and procedures are in need of a modern tune-up. Not necessarily in understanding they need these things but more in working out how to properly implement them. This article titled, “The Sales & Marketing Tech Bible For Modern Real Estate” was written because I believe the various systems and procedures listed here should make up the basis for any modern real estate agency to succeed in 2020 and beyond. Without these things in place you just won’t be competitive. Throughout the…

  • Cause & Effect

    Cause & Effect Cover 900px

    April 2020 – A Personal Account It’s clear that for every negative change being thrust upon us in this unsure world, there is also a positive one. It’s simple cause & effect at play. It’s almost the end of April and I’ve taken a step back from my role as Head of Innovation & Marketing for a mid-sized independent real estate agency in Sydney due to the impact Corona Virus is having on the business. Not by choice, mind you – they’re absolutely terrified about what might happen if this lock-down scenario continues for much longer or worse still, gets more strict than it already is. Can I blame them?…

  • Small Business Response to Covid-19

    In Australia, our response to the possible threats of Covid-19 was relatively swift and decisive. Over a series of days and weeks, we saw the full and partial shut-down of entire industries. To make it through the epidemic, here’s our essential guide to a Small Business Response to Covid-19… Traditional “bricks & mortar” businesses could no longer rely on foot traffic to fill their store fronts. Real estate agencies weren’t allowed to hold open home inspections or auctions. Hospitality-based businesses were forced to provide take-away only or shut their doors entirely. Small businesses everywhere must focus their efforts online to survive, and in a post-covid world, it’s these businesses that…