• Facebook Bans News Sites

    WHAT HAPPENS WHEN FACEBOOK BANS NEWS SITES AND PAGES

    What happens when Facebook bans news sites and pages (and a bunch of non-news sites get caught up in the restrictions)? As you probably know by now, under the cover of darkness on Wednesday 17th February 2021, Facebook restricted Australian news media pages including all newspaper publications, all the free-to-air TV channel news pages (SBS, ABC, 7, 9, 10), and…

  • 10 Reasons Marketing Is Key To Your Business Success

    10 REASONS WHY MARKETING IS KEY TO YOUR BUSINESS’ SUCCESS

    Often business’ don’t fully understand what marketing does for it. They see money being spent and, especially when it comes to branding, no direct return on investment. This is, however, somewhat short-sighted when it comes to understanding the positive impact marketing has on a business. If you’ve ever had any doubts, read on to understand 10 reasons why marketing is…

  • 5 Essential Email Marketing Tips

    5 Essential Tips For Email Marketing

    Email marketing has been around for decades now and a lot of companies send regular communication to their databases. Unfortunately, there are still a lot of businesses making basic email marketing mistakes that are losing them customers or, even worse, their recipients are just deleting emails before even looking at them, creating an entire database of “ghost recipients”. For some,…

  • Top Ten Social Media Marketing Tips

    Top Ten Social Media Marketing Tips

    1. Research Your Audience Success with social media marketing comes from targeting the right audience. If you want ROI, engaging with your audience is essential. You need to understand who your target audience is. Without this understanding, you won’t know what their needs and wants are. No matter how great your content is, if you don’t target the right audience…

  • How Do I Market My Business - The 7 Ps Marketing Mix

    How Do I Market My Business?

    The 7 Ps – Marketing Mix There are usually three questions we’re asked first at Amplify Global: 1. How do I market my business? 2. What does it cost to market my business? 3. How quickly will I see a return on my investment? In this article, we aim to give you an insight into how we go about getting…

  • How Much Does A Website Cost

    How Much Does A Website Cost In 2020?

    One of the first questions about web design services we get asked here at Amplify Global is: How much does a website cost? Although this can be a very difficult question to answer, I will try to do my best to explain some general pricing guidelines. Engaging someone to develop a website is much like the purchase of a car.…

  • Amplify Global Facebook And Instagram Size Guide 900x900px

    Amplify Global’s 2020 Facebook & Instagram Image & Video Size Guide

    Every year, if not twice a year, the powers that be at Facebook Inc. decide to change the acceptable dimensions for images and videos. As is the case with all things in modern marketing, it seems the “standards” have constantly changing goalposts. It is, for this reason, Amplify Global has launched its annual (or bi-annual), “Facebook and Instagram Image and…

  • Sales and Marketing Tech Bible For Modern Real Estate

    The Sales & Marketing Tech Bible For Modern Real Estate

    Are you ready for what’s next? Over the last few years I’ve noticed there are a lot of agencies that require help when it comes to prop-tech. Their systems and procedures are in need of a modern tune-up. Not necessarily in understanding they need these things but more in working out how to properly implement them. This article titled, “The…

  • Cause & Effect Cover 900px

    Cause & Effect

    April 2020 – A Personal Account It’s clear that for every negative change being thrust upon us in this unsure world, there is also a positive one. It’s simple cause & effect at play. It’s almost the end of April and I’ve taken a step back from my role as Head of Innovation & Marketing for a mid-sized independent real…

  • Corona Virus Infographic Cover 900px

    Novel Corona Virus (Covid-19) Infographic

    In this age of low attention spans and bombardment of information, people generally prefer to absorb data told through a visual medium. Enter the concept of infographics. Marketers around the world have been using these for a few years now and you’ll see them pop up everywhere from the nightly news through to billboards, on social media and in magazines.…

  • Small Business Response to Covid-19

    In Australia, our response to the possible threats of Covid-19 was relatively swift and decisive. Over a series of days and weeks, we saw the full and partial shut-down of entire industries. To make it through the epidemic, here’s our essential guide to a Small Business Response to Covid-19… Traditional “bricks & mortar” businesses could no longer rely on foot…