• What is Semiotics?

    Semiotics the study of symbols hieroglyphics

    Semiotics. Sounds kinda fancy and maybe a little intriguing yeah? If you’ve never heard of what Semiotics is then it’s likely you haven’t done marketing at Uni – this is where you’re most likely to learn about this term. Don’t let that deter you from reading on though, because this is something you could very well end up using when developing your brand, creating social media content or any form of advertising really. So, what is Semiotics? In it’s most straight-forward form, Semiotics is the study of how the “meaning of something” is created and communicated. It’s the study of signs and symbols and how we interpret them. Why is…

  • WHAT HAPPENS WHEN FACEBOOK BANS NEWS SITES AND PAGES

    Facebook Bans News Sites

    What happens when Facebook bans news sites and pages (and a bunch of non-news sites get caught up in the restrictions)? As you probably know by now, under the cover of darkness on Wednesday 17th February 2021, Facebook restricted Australian news media pages including all newspaper publications, all the free-to-air TV channel news pages (SBS, ABC, 7, 9, 10), and every other news outlet in existence. Not just Australian-based news either – news from all over the world! What you may not know is that hundreds of other pages have been caught up in the ban that are not classified as traditional news media pages. Prime examples: RealEstate.com.au and Domain.com.au…

  • 10 REASONS WHY MARKETING IS KEY TO YOUR BUSINESS’ SUCCESS

    10 Reasons Marketing Is Key To Your Business Success

    Often business’ don’t fully understand what marketing does for it. They see money being spent and, especially when it comes to branding, no direct return on investment. This is, however, somewhat short-sighted when it comes to understanding the positive impact marketing has on a business. If you’ve ever had any doubts, read on to understand 10 reasons why marketing is key to your business success… 1. Make More Sales If your marketing campaigns are doing their job properly, your sales will increase. The more people that know your business exists, the more likely you are to gain customers. 2. Increase Awareness Raising awareness plants your business’s brand, its product, and…

  • 5 Essential Tips For Email Marketing

    5 Essential Email Marketing Tips

    Email marketing has been around for decades now and a lot of companies send regular communication to their databases. Unfortunately, there are still a lot of businesses making basic email marketing mistakes that are losing them customers or, even worse, their recipients are just deleting emails before even looking at them, creating an entire database of “ghost recipients”. For some, these 5 essential tips for marketing may seem super obvious. However, through our experience at Amplify Global, we’ve seldom come across a small-to-medium sized business that ticks three out of the five boxes, let alone all five. Customers are getting savvier. In this Information Age, it’s really important to offer…

  • Top Ten Social Media Marketing Tips

    Top Ten Social Media Marketing Tips

    1. Research Your Audience Success with social media marketing comes from targeting the right audience. If you want ROI, engaging with your audience is essential. You need to understand who your target audience is. Without this understanding, you won’t know what their needs and wants are. No matter how great your content is, if you don’t target the right audience your social media marketing plan won’t work. Researching and understanding your target audience is one of the most crucial social media marketing tasks. Perhaps your social media posts are generating a lot of publicity but you may not be converting this to leads or direct sales purely because you’re creating…

  • How Do I Market My Business?

    How Do I Market My Business - The 7 Ps Marketing Mix

    The 7 Ps – Marketing Mix There are usually three questions we’re asked first at Amplify Global: 1. How do I market my business? 2. What does it cost to market my business? 3. How quickly will I see a return on my investment? In this article, we aim to give you an insight into how we go about getting answers to the first question, “How do I market my business?”. The mediums we use to marketing a product or service in the 2020s is very different to what we used in years gone by, yet the fundamental basis of HOW we market have remained the same for over 60…

  • How Much Does A Website Cost In 2020?

    How Much Does A Website Cost

    One of the first questions about web design services we get asked here at Amplify Global is: How much does a website cost? Although this can be a very difficult question to answer, I will try to do my best to explain some general pricing guidelines. Engaging someone to develop a website is much like the purchase of a car. With so many options available, price ranges can vary drastically. Just as a Hyundai i30 can start around $30k with just a basic package, it can quickly jump to a cost of almost $50k once you add items such as automatic gears, all-leather interior, upgraded wheels and rims, custom paint,…

  • Amplify Global’s 2020 Facebook & Instagram Image & Video Size Guide

    Amplify Global Facebook And Instagram Size Guide 900x900px

    Every year, if not twice a year, the powers that be at Facebook Inc. decide to change the acceptable dimensions for images and videos. As is the case with all things in modern marketing, it seems the “standards” have constantly changing goalposts. It is, for this reason, Amplify Global has launched its annual (or bi-annual), “Facebook and Instagram Image and Video Size Guide”. Hopefully, this helps some of you produce images and videos that perfectly satisfy the social media juggernaut’s media guidelines and your posts are never again cut-off or blurry. At the bottom of this article, you’ll also find that we’ve uploaded a handy downloadable PDF for you to…

  • The Sales & Marketing Tech Bible For Modern Real Estate

    Sales and Marketing Tech Bible For Modern Real Estate

    Are you ready for what’s next? Over the last few years I’ve noticed there are a lot of agencies that require help when it comes to prop-tech. Their systems and procedures are in need of a modern tune-up. Not necessarily in understanding they need these things but more in working out how to properly implement them. This article titled, “The Sales & Marketing Tech Bible For Modern Real Estate” was written because I believe the various systems and procedures listed here should make up the basis for any modern real estate agency to succeed in 2020 and beyond. Without these things in place you just won’t be competitive. Throughout the…

  • Cause & Effect

    Cause & Effect Cover 900px

    April 2020 – A Personal Account It’s clear that for every negative change being thrust upon us in this unsure world, there is also a positive one. It’s simple cause & effect at play. It’s almost the end of April and I’ve taken a step back from my role as Head of Innovation & Marketing for a mid-sized independent real estate agency in Sydney due to the impact Corona Virus is having on the business. Not by choice, mind you – they’re absolutely terrified about what might happen if this lock-down scenario continues for much longer or worse still, gets more strict than it already is. Can I blame them?…

  • Novel Corona Virus (Covid-19) Infographic

    Corona Virus Infographic Cover 900px

    In this age of low attention spans and bombardment of information, people generally prefer to absorb data told through a visual medium. Enter the concept of infographics. Marketers around the world have been using these for a few years now and you’ll see them pop up everywhere from the nightly news through to billboards, on social media and in magazines. I thought it might be a good idea to showcase what an infographic is with a relevant topic for 2020 and so created the Corona Virus (Covid-19) Infographic. Infographics get the point across with minimal text and maximum visual impact. They can be tricky to design but at Amplify Global,…

  • Small Business Response to Covid-19

    In Australia, our response to the possible threats of Covid-19 was relatively swift and decisive. Over a series of days and weeks, we saw the full and partial shut-down of entire industries. To make it through the epidemic, here’s our essential guide to a Small Business Response to Covid-19… Traditional “bricks & mortar” businesses could no longer rely on foot traffic to fill their store fronts. Real estate agencies weren’t allowed to hold open home inspections or auctions. Hospitality-based businesses were forced to provide take-away only or shut their doors entirely. Small businesses everywhere must focus their efforts online to survive, and in a post-covid world, it’s these businesses that…