Although this can be a very difficult question to answer, I will try to do my best to explain some general pricing guidelines.
Engaging someone to develop a website is much like the purchase of a car. With so many options available, price ranges can vary drastically. Just as a Hyundai i30 can start around $30k with just a basic package, it can quickly jump to a cost of almost $50k once you add items such as automatic gears, all-leather interior, upgraded wheels and rims, custom paint, improved sound system, better tech, etc
Considering that the average Australian sells or trades-in their vehicle within the first seven years of purchase, why do so many people choose to get so many upgrades? The answer is because most people understand the importance of getting what they want the first time so they don’t have any regrets down the road. Because most people spend over 30 minutes a day in their cars, they want to make sure their vehicle will provide them with comfort, quality, longevity, and ease of use.
These same principles typically apply to most websites. You’re probably going to use your website everyday (especially if it’s an ecommerce site), and your customers want the best experience possible when visiting your site so having the right design, with the right options, the first time is critical to ensure maximum engagement with minimum maintenance.
Unfortunately, some people only focus on the initial price of the website with the goal of finding the cheapest designer, therefore sacrificing low-maintenance, ease-of-use, discoverability (SEO) and aesthetics, which inevitably leads to regret – especially considering that unlike a vehicle, a website can’t really be traded in if one is dissatisfied. It must be wholly redesigned, costing the owner more money.
Of course, even the best websites should be redesigned every couple years but we’re really only talking aesthetics and functionality. The nuts and bolts should largely remain the same, except for new content and the SEO. This should be constantly evolving to ensure your site remains relevant to your audience and search engines so it ranks well organically.
Here are some of the most common “add-ons” found in the purchase of a website:
- Graphic design and video creation
- Additional copy needs to be written (usually to improve SEO)
- SEO or Search Engine Optimisation (organic ranking and discoverability on search engines)
- Various plugins for better functionality
- Ongoing content management (some people don’t want to do it themselves)
- Search Engine Marketing (paid ranking and discoverability on search engines)
- Email newsletter design & system implementation
- Hosting (for speed of access and functionality)
- Email account set-up
- Google Analytics Set-Up
- Social Media Integration
- and the list goes on…
As you can see, there are many options available. When someone receives a quote from our company, we thoroughly examine each option as to educate them on the option’s benefits. We want to identify its overall importance to the success of the project.
How much does a website cost?
You could design one yourself using a service like Wix but you’d be missing out on a host of benefits when hiring a professional to do the work. There’s a lot more to it than just a few pretty images and words on a screen.
Typically, a templated website design costs between $3,000 and $6,000 but could be as cheap as $1,500 if it’s just a basic site. A custom designed website can cost between $6,000 to $20,000 and Enterprise Websites with complex functionalities can cost between $20,000 to $50,000 but can go into the millions, depending on the scope. Website design costs are influenced by many factors including:
- the platform it’s built on
- what features must be integrated
- if there’s content required to be created
- how many pages are required
- how much bespoke code needs to be written and/or plugins to be developed
Because there’s so much involved, it can make it difficult to put an exact price on a project but with enough information, we can give you a really close estimate as to how much your website will cost to develop and launch.
At Amplify Global, we offer three tiers of web design options. Read on to understand the difference between each of the options…
1. TEMPLATE-BASED WEBSITE (Range: $3k – $6k)
The cost of a basic site built on a template ranges from around $3,000 to $6,000, depending on the amount of customisation required. This is about half the cost of what it would be to develop the site from scratch. Using a professionally designed template can save you thousands in both design and development costs. You get a CMS (Content Management System) included but it’s important to note that your website won’t be 100% unique, in that the template can be purchased and used by anyone.
The saving grace with this approach (other than the cost-savings) is that Amplify Global are very good at customising templates, so they are indistinguishable from their original designs, at a fraction of the cost of a fully bespoke design. We highly recommend this type of site for startups through to small-medium businesses that don’t need the kind of customisation required by larger companies.
Average turn-around time: 3-4 weeks
2. BESPOKE CUSTOM WEBSITE (Range: $6k – $20k)
If your business requires custom design work to fit your brand, it’s a good idea to spend the extra money and go for a professional business-class website.
Custom websites are built from the ground up on top of a CMS platform such as WordPress, Shopify or Joomla just to name a few. This makes it easy for end- users to manipulate content once the site has been developed.
One of the biggest advantages over a templated website is that individual page templates can be created for each type of content. So templates can be created for biographies, products, services pages and more. This allows you to create a website specifically tailored to your company and the products and/or services it provides. The cost of a custom site ranges from $6,000 to $20,000, with the price influenced by the number of pages and the level of customisation and integration required.
Average turn-around time: 3-4 months
3. ENTERPRISE-LEVEL WEBSITE (Range: $20k – $50k+)
The most expensive websites are enterprise-level websites which provide deep integration with back-office systems such as stock management, ERP and CRM platforms. This type of website is custom designed and requires a high level of coding knowledge to create a robust and reliable platform capable of supporting a large organisation. Enterprise sites typically cost between, $20,000 to $50,000 but there is no limit to what you can spend. A large eCommerce site with bespoke stock management and full CRM integration could cost hundreds of thousands and take many months, if not years, to develop.
If you’re still not sure, the best thing to do is fill in a form and send us some details about what you need done. We’ll get back to you within hours. Otherwise, just give us a quick call on 0452 459 246 and we can discuss what you want and work out the best plan of attack for your specific requirements and budget.