• 5 Essential Tips For Email Marketing

    5 Essential Email Marketing Tips

    Email marketing has been around for decades now and a lot of companies send regular communication to their databases. Unfortunately, there are still a lot of businesses making basic email marketing mistakes that are losing them customers or, even worse, their recipients are just deleting emails before even looking at them, creating an entire database of “ghost recipients”. For some, these 5 essential tips for marketing may seem super obvious. However, through our experience at Amplify Global, we’ve seldom come across a small-to-medium sized business that ticks three out of the five boxes, let alone all five. Customers are getting savvier. In this Information Age, it’s really important to offer…

  • Top Ten Social Media Marketing Tips

    Top Ten Social Media Marketing Tips

    1. Research Your Audience Success with social media marketing comes from targeting the right audience. If you want ROI, engaging with your audience is essential. You need to understand who your target audience is. Without this understanding, you won’t know what their needs and wants are. No matter how great your content is, if you don’t target the right audience your social media marketing plan won’t work. Researching and understanding your target audience is one of the most crucial social media marketing tasks. Perhaps your social media posts are generating a lot of publicity but you may not be converting this to leads or direct sales purely because you’re creating…

  • How Do I Market My Business?

    How Do I Market My Business - The 7 Ps Marketing Mix

    The 7 Ps – Marketing Mix There are usually three questions we’re asked first at Amplify Global: 1. How do I market my business? 2. What does it cost to market my business? 3. How quickly will I see a return on my investment? In this article, we aim to give you an insight into how we go about getting answers to the first question, “How do I market my business?”. The mediums we use to marketing a product or service in the 2020s is very different to what we used in years gone by, yet the fundamental basis of HOW we market have remained the same for over 60…

  • How Much Does A Website Cost In 2020?

    How Much Does A Website Cost

    One of the first questions about web design services we get asked here at Amplify Global is: How much does a website cost? Although this can be a very difficult question to answer, I will try to do my best to explain some general pricing guidelines. Engaging someone to develop a website is much like the purchase of a car. With so many options available, price ranges can vary drastically. Just as a Hyundai i30 can start around $30k with just a basic package, it can quickly jump to a cost of almost $50k once you add items such as automatic gears, all-leather interior, upgraded wheels and rims, custom paint,…